Digital Marketing Course
Nika Iordanishvili, Aleksandre Chomakhidze, Mariam Kervalishvili, and Tamaz Sultanov
# 1
Digital Marketing Course
15 meetings
A month and a half
950₾
Remote group
16 თებერვალი
Monday, Wednesday, Friday
19:30 – 21:00
დარჩენილია 1 ადგილი
Digital marketing is the key to business success. Learning digital marketing thoroughly will help you correctly define your target audience, understand what customers need, increase awareness of your brand or business, properly plan a digital strategy, and advertise on appropriate channels
Schedule (offline)
Schedule (online)
Lecture I
- The importance of social media and digital advertising
- Basic principles for your first steps in social media
- Security on digital platforms
- Algorithms of social media platforms
- The importance of digital advertising and determining results
- The impact of digital marketing on the Georgian market
- Facebook Level 1, Page Management in Full
- Facebook Level 2, Autoresponder, Posting with all the details
Lecture II
- FB Business Manager Platform
- FB Business Manager Platform
- Complete business manager setup
- Add payment methods
- How to contact FB Help Center
- How to protect yourself from unwanted blocks
- Proper management of a business manager according to different situations
Lecture III
- FB Business Manager Platform
- Payment systems
- Advertising account level
- Pixel and AI
- Shadow ads
- Brand safety
- Event Manager
- Collaboration panel
Lecture IV
- FB Advertising Audiences Platform
- Audience building platform
- Introduction to audience selection mechanisms
Lecture V
- Introducing FB Ads Manager
- The difference between Ad Manager and Boost
- Types of advertising campaigns and methods of use
- Advertising Manager Details You Shouldn't Miss
- Campaign creation, editing
- The first part of advertising directions
- Continuous campaign management mechanisms
Lecture VI
- Campaign creation, editing
- The second part of advertising directions
Lecture VII
- Correction of dropped ads and further analytics
- Using Ads Manager Analytics
- How to determine the success of advertising
- Ad adjustments based on analysis
- Software required for analytics
- Excel as a base for analytics
Lecture VIII
- Getting to know the Google Business platform and testing your website
- Google Business Registration
- Google Business Verification
- Basic Google Business Setup
- Posts and content on Google Business
- Finding suitable keywords for advertising
- Keyword analytics
- Website analysis
Lecture IX
- Preparing for the test
- Repetition
- Question answer
- Test I and Test II Discussion
Lecture X
- Advertising Manager Details
- Creating & Using Meta Ads
- Discussing the advertising algorithm
- Advertising in Meta Ads
- The variety of advertisements, their purpose and classification
- Advertising budgeting and optimization
- Billing and payment system
- Advertising account levels and methods for maintaining them at a high level
- Correct synchronization of objects
- Meta Ads Manager advertising tools core functionality and (ODAX) update
- The Importance of Auctions in Advertising (Vickrey-Clarke-Groves Auction)
- Methods of reaching the target audience
Lecture XI
- What we need to know about SEO
- What is search engine optimization?
- Is it necessary to index the website itself on Google's search engine?
- Website audit and analysis for SEO optimization
- The importance of unique content on a website
- What are Backlinks and their importance for a website's success on search engines?
- Keyword Research and SEO Optimization Stages
- Google Trends and keyword verification
- Paid and free tools for SEO optimization
- Summary of how to evaluate a website through an SEO audit
Lecture XII
- Advertising Manager at the Bank of Georgia
- Discussing the interface and how to invite an admin and accept the invitation
- Create an offer and run an ad
- Analytics and the process of counting results
- Offer Content Guidelines
Lecture XIII
- Consumer psychology, who buys our product or service and how to deliver it correctly
- How social media has changed post-Covid
- The Role of a Social Media Manager in the Digital World
- Who should we target with our product, who is our target audience?
- Which campaigns are not profitable for our service or product?
- How to evaluate our results
Lecture XIV
- Preparing for the test
- Repetition
- Question answer
- Test I and Test II Test III and Test IV Discussion
Lecture XV
- Preparing for the test
- Repetition
- Question answer
- Meta Prep Test I and II Review