Google ads & Search engine optimization
Lecturer - Tinatin Gogberashvili
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Google ads & Search engine optimization
The course aims to help students master the basic concepts of SEO and Google Ads and develop practical skills that will allow them to more effectively use these tools to grow their online business. The Google Ads & SEO Basics course will help students learn how to create Google Ads, On-Page and Off-Page SEO, budget planning, target audience research, strategic keyword selection, and more.
Registration
Schedule (online)
Lecture I
- Search engines
- Search engine result types/results page
- Advertising and organic results
- Analytical tools / Google Trends, Search Console, Google Analytics
Lecture II
- Create a Google Ads account
- Types of Google Ads
- Search terms and their reference principles
- Search campaigns
Lecture III
- Running a Google Search campaign
- Principles of how the advertising algorithm works
- Bidding strategies
- Budgeting
Lecture IV
- Youtube Ads
- Creating and running Youtube campaigns
- Types of Youtube advertising
- Main metrics
- Advertising dashboard
Lecture V
- The importance of running analytics
- Inserting Google Tag Manager into your website
- Analytics connection
- Creating conversions
- Conversion-focused campaigns on Google
Lecture VI
- Display advertising
- Ad Extensions
- Smart campaigns
- Reporting
Lecture VII
- Crawl, Index, Rank
- Search engines
- Conduct a technical SEO audit of the site
- Technical Audit Results - Reading, Prioritization of Issues
- Site speed optimization
- Core Web Vitals
Lecture VIII
- Search term reduction
- Competitor research
- Selecting strategic keywords
- Optimizing strategic keywords in content
- On-Page SEO Optimization
Lecture IX
- Site Map
- Robot txt file and Robot tags optimization
- URL optimization
- Local SEO
- Reading basic Google Search Console metrics and reports
- SEO optimized blogs
Lecture X
- Link-building
- Off-Page SEO
- Basic principles of working with SEO plugins on WordPress
- How to define KPIs for SEO work