Digital Marketing Advanced Course

Lecturer - Nika Iordanishvili

Duration

10 meetings
2 months

Schedule

Remote: Saturday 5:00 PM

1450₾

Registration

#1

Digital Marketing Advanced Course

The advanced digital marketing course in data analytics is designed for those who already work in the marketing field or are just starting to gain experience. The course includes in-depth analysis of results and the study of all necessary tools. The course is fully designed to improve work skills on the example of real problem cases.

Registration

Schedule (offline)

Lectures are held offline only
Saturday
*
(19:30)

Prerequisite - You must meet one of the following:

  • 1. 100-101: Meta Certified Digital Marketing Associate Certification
  • 2. SSA - Basic Digital Marketing Course
  • 3. Pass the entrance exam with a score of 81 or higher
  • Additional details:
  • Lectures are held once a week, in person, on Saturdays. From 8 p.m.
  • Course duration: 10 weeks - 10 lectures
  • The course is loaded with assignments from the very first week. Each assignment is completed and submitted before the next lecture begins.
  • The course includes periodic tests. Both tests and assignments are assessed.
  • The course is accompanied by a final exam.
  • Course closure:
  • The course will be considered closed if
  • At least 60% of the tasks will be completed.
  • In each mini-test, a score will be recorded if the 50% threshold is exceeded, otherwise the test score will be zero. The scores for the tasks corresponding to the test will also be nullified.
  • The threshold for the final exam is 60%, otherwise the final exam score is zero. To successfully complete the course, the total score must be more than 75%. The final score is recorded in the certificate.
  • Course difficulty

Lecture I

  • Maintenance of work devices
  • Review and installation of work programs and applications
  • How we work with various glitches, Meta, Google, the internet, etc.
  • What will we use:
  • 1. Video direction
  • 2. Social media additions
  • 3. For calculations
  • 4. For photo manipulation
  • 5. Live streaming

Lecture II

  • The basics of data analysis
  • Data analysis in Excel
  • Basic Excel formulas and interface

Lecture III

  • Formulas for data analysis in Excel
  • Text functions in Excel ~ for processing customer lists and other similar materials

Lecture IV

  • A detailed discussion of Ads Manager columns
  • Using Ads Manager columns in reality
  • Customizing Ads Manager columns across projects

Lecture V

  • Detailed breakdown of Ad Manager campaigns, features at level 1, 2 and 3 - Part I

Lecture VI

  • Detailed breakdown of Ad Manager campaigns, features at level 1, 2 and 3 - Part II

Lecture VII

  • Detailed breakdown of Ad Manager campaigns, features at level 1, 2 and 3 - Part III

Lecture VIII

  • Preparing various documentation for the Meta platform
  • Communication for various permissions and licenses

Lecture IX

  • Communications from 0 to project completion:
  • 1. Website
  • 2. Photo shoot
  • 3. Video recording
  • 4. Social Media Project

Lecture X

  • Personal consultations on lecture topics or off-topic

FORM

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